Can Technology Speak the Language of Love?
In today’s society, technology plays an important role in facilitating and expressing love.
Entries by 360asiaadmin
When Being Safe Became Cool Again
The word ‘safe’ has different connotations depending on how, where and when it’s used.
Inconsistent Messaging Could be Fracturing the Digital Experience
The messaging sent out by any business can be roughly divided into two types.
Resisting The Need to Be Right
From appointing a devil’s advocate to admitting you’re wrong.
What AI is Doing – And Not Doing – For Your Campaigns
AI is transforming all sectors of the economy and creating new opportunities for growth and productivity. From healthcare to the construction industry, AI is revolutionizing product offerings, customer experiences and business efficiencies.
4 Brands That Realize the Potential of Augmented Reality
AR has become not only a reality but also a necessity for brands looking to create a more personalized and interactive shopping experience.
Regaining Consumers’ Trust in Technology
Last year, public trust in U.S. institutions had its steepest decline (almost 10%) since the Edelman Trust Barometer’s inception 18 years ago.
12 Experts Weigh in on Digital Marketing Success in 2019
Though trends evolve over time, one thing is certain: it’s essential for every business to have a comprehensive content marketing strategy.
XR: The Next Connected Age of Personalization
Written by Keith Soljacich, VP/Group Director Experiential Technology at Digitas CES 2019 marks the end of a decade packed with technology innovation that has brought change to our everyday lives both good and bad. In these 10 years, the way marketers reach consumers has fundamentally changed, both in approach and form factor. At the beginning […]
We’re Excited by These 2019 Technology Trends
Written by Jennifer Erickson, Digital Brand Manager at PowerChord This time of year always feels like the ultimate Friday – except instead of a weekend full of promise and possibilities ahead, it’s a whole new year and a chance at a clean slate. While January is prime time for people to “reset” with resolutions, diets, […]
Good Content That Effectively Tells Your Story Starts By Identifying Your Audience
If you want your story to matter, don’t just build it, spray it — and pray it sticks.
CES 2019: Top 5 Takeaways for Marketers
It seems that as technological progress marches on, the impact of new technologies on marketers becomes more and more a game of placing bets on untested innovations and hoping for the best.
Why It’s Important To Take Control Of Your Data In Today’s Marketing
Never in history have marketers had the kind of data they do today, providing enormous amounts of information about both existing customers and potential ones.
Creativity and Community: What We Could Do Differently In 2019
The year is almost over, and there’s one advertising theme that was blatantly persistent in 2018: brands are playing in the cause space more than ever.
Gaming Events are a Proving Ground for Future Consumers
In one fell swoop, the role of gaming in society has evolved from a niche bedroom pastime to a multibillion dollar industry.
