Can Technology Speak the Language of Love?

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In today’s society, technology plays an important role in facilitating and expressing love.

When Being Safe Became Cool Again

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The word ‘safe’ has different connotations depending on how, where and when it’s used.

Inconsistent Messaging Could be Fracturing the Digital Experience

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The messaging sent out by any business can be roughly divided into two types.

Resisting The Need to Be Right

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From appointing a devil’s advocate to admitting you’re wrong.

What AI is Doing – And Not Doing – For Your Campaigns

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AI is transforming all sectors of the economy and creating new opportunities for growth and productivity. From healthcare to the construction industry, AI is revolutionizing product offerings, customer experiences and business efficiencies.

4 Brands That Realize the Potential of Augmented Reality

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AR has become not only a reality but also a necessity for brands looking to create a more personalized and interactive shopping experience.

Regaining Consumers’ Trust in Technology

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Last year, public trust in U.S. institutions had its steepest decline (almost 10%) since the Edelman Trust Barometer’s inception 18 years ago.

12 Experts Weigh in on Digital Marketing Success in 2019

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Though trends evolve over time, one thing is certain: it’s essential for every business to have a comprehensive content marketing strategy.

XR: The Next Connected Age of Personalization

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Written by Keith Soljacich, VP/Group Director Experiential Technology…

We’re Excited by These 2019 Technology Trends

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Written by Jennifer Erickson, Digital Brand Manager at PowerChord This…

Good Content That Effectively Tells Your Story Starts By Identifying Your Audience

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If you want your story to matter, don’t just build it, spray it -- and pray it sticks.

CES 2019: Top 5 Takeaways for Marketers

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It seems that as technological progress marches on, the impact of new technologies on marketers becomes more and more a game of placing bets on untested innovations and hoping for the best.

Why It’s Important To Take Control Of Your Data In Today’s Marketing

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Never in history have marketers had the kind of data they do today, providing enormous amounts of information about both existing customers and potential ones.

Creativity and Community: What We Could Do Differently In 2019

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The year is almost over, and there’s one advertising theme that was blatantly persistent in 2018: brands are playing in the cause space more than ever.

Gaming Events are a Proving Ground for Future Consumers

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In one fell swoop, the role of gaming in society has evolved from a niche bedroom pastime to a multibillion dollar industry.